A new festival is set to take place in Bournemouth in 2014. The Wheels Festival will take place on 24th-26th May and will be Britain’s biggest FREE wheels themed family festival, packed with high energy events taking place on the seafront and across the town including:
More exciting annoucements to come over the next few months…
Mark Smith, Director of Bournemouth Tourism, said: “We are committed to investing in and continually enhancing Bournemouth’s tourism offer as well as providing a high quality entertainment programme for residents and visitors to enjoy.
“The announcement of a new event is already creating a buzz amongst local businesses because it will be based on a similar business model to the tremendously successful Bournemouth Air Festival, which draws millions of local people and visitors into the town over the four day event each year and makes a significant contribution to the local economy. This major new festival will further cement Bournemouth’s reputation as a premier destination and will be as valuable to the town as improving the quality of our outside space and attractions.”
Wheels Festival will use a similar business model to the hugely successful Air Festival, which is estimated to bring over £25million into the local economy, benefiting business while boosting the town’s profile. It will be funded through trading stands, sponsorship, and support from the local trade, as well as contributions from Bournemouth Council in addition to both the Town Centre and Coastal BIDs.
Commenting on the sponsorship, Des Simmons, Chairman of the Bournemouth Coastal Business Improvement District (BID) said: “We are proud to be the lead sponsor of the new Wheels Festival because we see it as a hugely beneficial addition to Bournemouth’s year round calendar of amazing events. It will introduce a new range of visitors to all that Bournemouth has to offer and we aim to use it as a key theme in the BIDs marketing to attract staying visitors next spring. It underlines how well the BID and Bournemouth Tourism can combine to make these innovative ideas actually happen, it meets our objective of bringing new off-season business and shows our commitment to helping launch major new events.”
The new Festival is expected to attract around 360,000 to the town, with a mix of local people and visitors coming to taking advantage of a top class event and world-class entertainment.